Personal/PII Data Categories
Document Information
OPN: (Open Notice & Consent) Broadcasting
CATEGORIES OF PERSONAL DATA
Categories of Personal Data for Privacy, Security and Identity
Introduction
Categories of personal data, or IPBN Privacy (Data) Categories has been a long standing work item developed and progressed in the Kantara Initiative; CISWG, it was an appendix in the v9.3 of the Consent Receipt Specification and has since moved from the specification to the CISWG (put in link).
The work originally started as a list for CR v 0.05 and was contributed to by Richard Beaumont, now at OneTrust. The WG iterated on this list, then found the work from Jason Cronk, JD, IAPP Fellow of Information Privacy, which provided substantive input into this.
Inferred Data
Category Name | Description | Examples |
Interest | Data about a consumer's interests based on the subject matter consumed via media content. | links clicked, hit counts, who you follow, time spent on page |
Intent | Data about a person whose actions express intent to purchase a specific product or service. | site searches, marketing engagement, support engagement, content downloaded, purchases |
Personality | Data about a person whose actions indicate a certain disposition or personality. | word usage, username choice, avatar choice, demeanour, attitude |
Notes: Derived data are properties that are automatically calculated and set on a document during a session save. An example of derived data is the size of some (e.g. binary) property of a node. Such derived data might have to be stored on the node itself.
Historical
Category Name | Description | Examples |
Life History | Data about an individual's personal history | Events that happened in a person's life, either to them or just around them which might have influenced them (WWII, 9/11) |
Internal
Category Name | Description | Examples |
Belief | Data about | Religious beliefs, philosophical beliefs, thoughts |
Knowledge | What a person knows | what they know and don't know, what someone thinks |
Preference | Data about an individual's preferences or interests | Opinions, intentions, interests, favorite foods, colors, likes, dislikes, music |
External
Category Name | Description | Examples |
Identifying | Data data that uniquely or semi-uniquely identifies a specific individual | name, user-name, unique identifier, government issued identification, picture, biometric data, |
Authentication: | Data used to authenticate an individual with something they know | Passwords, PIN, mother's maiden name |
Ethnicity | Data that describes an individual's origins and lineage | race, national or ethnic origin, languages spoken, dialects, accents |
Sexual | Data that describes an individual's sexual life | gender identity, preferences, proclivities, fetishes, history, etc |
Behavioral | Data that describes an individual's behaviour or activity, on-line or of | browsing behaviour, call logs, links clicked, demeanor, attitude |
Demographic | Data that describes an individual's characteristics shared with others | age ranges, physical traits, income brackets, geographic |
Medical and Health | Data that describes an individual's health, medical conditions or health care | physical and mental health, drug test results, disabilities, family or individual health history, health records, blood type, DNA code, prescriptions |
Physical Characteristic | data that describes an individual's physical characteristics | height, weight, age, hair color, skin tone, tattoos, gender, piercings |
Financial
Category Name | Description | Examples |
Account | Data that identifies an individual's financial account | credit card number, bank account |
Ownership | Data about things an individual has owned, rented, borrowed, possessed | cars, houses, apartments, personal possession |
Transactional | Data about an individual's purchasing, spending or income | purchases, sales, credit, іncome, loan records, transactions, taxes, purchases and spending habits |
Credit | Data about an individual's reputation with regards to money | credit records, credit worthiness, credit standing, credit capacity |
Tracking
Category Name | Description | Examples |
Computer Device | Data about a device that an individual uses for personal use (even part-time or with others) | IP address, Mac address, browser fingerprint |
Contact | Data that provides a mechanism for contacting an individual | email address, physical address, telephone number |
Location | Data about an individual's location | country, GPS coordinates, room number |
Social
Category Name | Description | Examples |
Professional | Data about an individual's educational or professional career | Job titles, salary, work history, school attended, еmployee files, employment history, evaluations, references, interviews, certifications, disciplinary action |
Criminal | Data about an individual's criminal activity | convictions, charges, pardons |
Public Life | Data about an individual's public life | character, general reputation, social status, marital status, religion, political affiliations, interactions, communications meta-dat |
Family | Data about an individual's family and relationships | family structure, siblings, offspring, marriages, divorces, relationships |
Social Network | Data about an individual's friends or social connections | friends, connections, acquaintances, associations, group membership |
Communication | Data communicated from or to an individual | Telephone recordings, voice mail, email |
All the files needed to construct a graphic for Categories of personal data
